Petra Falcon

Executive Director

Veteran organizer, activist, and community leader with a long record of developing powerful grassroots strategies. Falcon grew up in the Grand Canyon State as a fourth-generation Arizonan. She first began working in Arizona in a sweatshop in Glendale as a young girl of 13.  From her earliest experience, she learned the value of access to education and opportunity and the social inequities and violence that result from the systemic denial of such opportunities. She has devoted her life to ensuring and expanding access to opportunities for the underserved, having achieved significant victories over her 25 years organizing within the faith, Latino, and immigrant communities in Arizona and the Southwest. Her work has included traditional grassroots organizing, institutional capacity building, faith community engagement, and electoral organizing.